PPC Social Media Marketing

Instagram Ad Sizes 2017 [INFOGRAPHIC]

Instagram Ad Sizes 2017 [INFOGRAPHIC]
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Instagram is driving the world crazy right now.
Attentions keeps shifting in the direction of the smartphone and we all know who is the BIG BOSS on the “small screen”

Instagram has recently proudly announced they have more than 1M monthly active advertisers.

This time last year that number was at 200K.
For those of you bad at math and for emphasizing purposes 🙂 that is 800k new advertisers in 12 months.

I feel like we (marketers) have just started destroying Instagram by over flooding it with sponsored content.

Not sure I should say that out loud.

This is widely expected though.
As users, attention shifts from one platform to the other, adverting interest increases as well.

What is the recommended Instagram ad size? Is a very common question these days.

It’s a real pain to spend hours on creating the perfect ad, only to learn that it will not do.

We decided it would be nice to have a resource you can turn to when Instagram advertising dimensions are in question so we created the Instagram Infographic below.

Now, there are 4 different ways to advertise on Instagram.

The Image Ad 

The Video Ad

The Carousel Ad

And The Brand new Instagram Story Ads.

As Instagram nicely put’s it “Each different way to advertise serves a specific purpose” and each different way to advertise has its own design recommendations and requirements.

You will find all of them in our Instagram add specs infographic below

Instagram ad size 2017 Infographic

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